Marketer. Copywriter. Storyteller.

Marketer. Copywriter. Storyteller.

I’m a customer-obsessed marketing leader with significant experience in product and digital marketing. Going deep into the customer’s psyche and unearthing their needs is what I do every day.

Recent Work

Masters of Mac

Project Summary: As a Product Marketing Manager, I built a community forum for IT Admins to increase engagement and educate them on the best practices in deploying and managing MacBooks. This is an initiative I planned and implemented to drive customer stickiness and unlock a network effect among our IT solutions customers.

Target Audience: Mac Admins, IT Admins, IT Leaders

Assets:

Impact:

  • Better engagement and retention of existing customers

  • Contributes to about 23% of quarterly leads

  • Contributes to about 7% of quarterly conversions

  • Created brand ambassadors from target accounts

Community Marketing

Mac TCO Tool

Project Summary: Built an online tool to compare the economic impact of onboarding Macs vs. PCs in their organizations. Over 11 parameters were researched and calculated to help understand the indicative Total Cost of Ownership (TCO) of using a Mac versus using a PC in a given organization. This tool is extensively used for digital marketing as well as by the sales team when pitching to key decision-makers.

Target Audience: CIOs, CTOs, CFOs, IT Heads

Assets:

Impact:

  • A unique visual tool that piques interest and educates prospects

  • About 27% of new unique website visitors are driven by this tool

  • About 15% leads acquisition on the website quarterly

  • Great conversation starter for the sales team

Product Marketing

Mobility Packages

Project Summary: Brilyant is a system integrator with multiple solutions across computing, mobility, device management, networking, productivity, storage, and many other IT verticals. I created a suite of mobility packages keeping devices at the center of all offerings, as IT hardware is the easiest product that can be used to make inroads into prospect accounts.

Target Audience: CIOs, CISOs, IT Heads, Procurement

Assets:

  • Brilyant Plug: The entry-level package, including devices, financing solutions, and hardware support.

  • Brilyant Play: The second tier package, including Brilyant Plug with the customer’s choice of Productivity Tool and Mobile Device Management (MDM) solution.

  • Brilyant Plus: The premium tier package includes Brilyant Play with Security and Collaboration tools, and an IT consultant for training, enablement, and deployment.

Impact:

  • Easier sales process and communication of values

  • 3X conversions seen in the sales process that included mobility packages

Product Marketing

LinkedIn Sales Navigator Automation

In B2B marketing, it is very important to map accounts and create a strong database of key decision-makers for outreach. LinkedIn Sales Navigator is a versatile sales tool that helps map accounts, research key decision-makers, and execute personalized outreach. I created an automation process that maps accounts, identifies key decision-makers, sends personalized messages, and adds qualified leads to our CRM.

Target Audience: CIOs, CTOs, IT Heads, Procurement, Admin

Assets:

  • LinkedIn Sales Navigator: Account mapping and outreach tool

  • Phantombuster: Online tool that automates LI Sales Navigator processes

  • Lusha: A research tool for tracking down verified contact details

  • Zoho: Customer Relationship Management (CRM) tool

  • Zapier: Automation connector tool

Result:

  • Reduced human resources costs for marketing

  • Improved efficiency of operations

  • Contributes to about 18% of lead generation

  • Contributes to about 6% of conversions across the organization

Digital Marketing

Product Videos

Conceptualised and directed a marketing video that highlights the benefits of having a single remote control to manage all device operations.

Culture Building

Project Summary: StayAbode (now Housr Bangalore) is a co-living spaces provider that wanted to position itself as a strong youth brand. I conceptualized and revamped their entire community strategy, with a particular focus on Instagram and events. The anchors included weekly blog posts on city living, regular events, and workshops at the properties.

Target Audience: Millenials/Gen Z, ages 20-35

Assets:

Impact:

  • Events accounted for about 20% of sales closures quarterly

  • Instagram drove about 70% of monthly organic website visitors

  • Instagram drove about 35% of sales closures quarterly

Community Marketing

Conceptualised and scripted the video as part of a campaign to promote and create awareness on the benefits of second display devices.

Conceptualised and directed the video to highlight the new features that were rolled out as part of a GTM campaign.